What steps are you currently taking to market your business? It’s common for marketing to take the back seat to other areas that are thought to be of more importance, but the truth is marketing your product is more important than the product itself.
Marketing essentially determines if your business will be successful or not. While the quality of your service is crucial to sustaining business success, poor marketing strategies can make your service irrelevant.
Many business owners, especially those just starting out, are reluctant to pour money into marketing strategies, but marketing doesn’t have to be costly!
John Tyler, business coach for the InspectionGo Community and owner of Checklist Inspections, has mastered his marketing technique. His business thrives off low cost, and often free, marketing strategies.
Read below for ways to market your home inspection business at almost no cost to you!
Be Conscious of Everything
John stresses the importance of being ultra-aware of every detail surrounding your company. The smallest details you might deem insignificant are actually of great importance.
Know what mistakes you’re making! John describes the items below as areas where mistakes are commonly made, and those mistakes can have a big impact on the way you’re presenting your company and services.
1. Cell Phone Messages
Cell phone messages are a personal marketing tool. How are you leaving messages? Do you have a voicemail? A voicemail that is clearly stated and professional will leave a good first impression. Think of your voicemail as your virtual receptionist; strive for excellent customer service!
2. Email Signature
Email is a valuable marketing tool. Your email signature gives you the opportunity to show professionalism, create brand recognition, and make email marketing more effective. It basically serves as a digital business card. Your email signature should contain links to your company’s most important information, such as available services. It’s also smart to include links to your company’s phone number and social media pages. Make it easy for any potential customers to contact you!
3. Text Signature
Consider adding a signature to text messages, as well. Similar to an email signature, text signatures allow you to share important business information, such as contact details. While a text message signature is limited in its features, it’s still a powerful marketing tool. Include your name and title, your company name, phone number, email address, and website.
4. Business Cards, Brochures, Rack Cards
Business cards are often underestimated in today’s digital world. Don’t be fooled – business cards are still incredibly useful! As with brochures and rack cards, business cards are a physical marketing tool that can be shared with friends, family members, and colleagues. In an era where people are bombarded with emails and digital ads, a simple piece of tangible material is often welcomed. The quality of these materials is important. Devote time to doing them well!
You most likely already have several, if not all, of these techniques in place. Take the time to review these items, make improvements where needed, and you’ll see your marketing efforts pay off in no time! Happy marketing, everyone!
Stay tuned for more business tips and tricks from InspectionGo!
Visit our website to learn about our industry-specific call center and accounting services. Your success is our priority!