A Home Inspector’s Guide to Online Marketing

As most of us by now are acclimated to working from home, we are learning how to best position our businesses for what comes next.

In our efforts to practice social distancing, we’re unable to visit the office or interact with customers in our usual way. However, it’s important that you remain focused and continue to give your home inspection business the attention it deserves! 

One area of your business you can increase your focus on is marketing. You could provide the best inspection services in the country, but your business will go nowhere without investing time and effort into your marketing strategy.

The beauty of online marketing is that it’s both effective and convenient. You can execute your plan with nothing other than your computer.

Check out some online marketing strategies below! 

1. Create a Blog

Reach a larger audience by starting a blog. A blog is a space for you to post and share high-quality content, which will increase your value to any current or potential customers. 

Although you won’t see results overnight, starting a blog has many long-term benefits. A blog allows you to create authority, be viewed as an expert in your industry, and drive traffic to your company website. 

There are many questions surrounding home inspections, so the ideas for blog-worthy content are endless! Your blog could cover common problems found during home inspections, what to expect from an inspection report, how to prepare your home for an inspection, and so much more. 

2. Use Facebook Ads

Facebook ads are a great way to reach the right demographics for your business. As long as you know your customer well, you can use metrics such as interests, geographic location, age, or many others to locate potential customers that will then be directed to your landing page. 

Your ad should define what sets you apart from other home inspection companies. Do you offer mold remediation? Extended warranties? Same-day reports? Why should customers choose you?

Facebook ads take practice. Most of the time a company will run multiple variations of an ad to see which one works best. It can take some time to find the right one, but that’s okay, and there are many resources that can help. This website teaches you how to create the perfect ad in minutes.

3. Connect with Others on LinkedIn Groups

LinkedIn groups are a place for you to connect with others in your industry or niche market. Instead of using these groups as a place to sell your product or services, however, add value by contributing to a conversation or discussion board. Stay in the spotlight by contributing regularly, but don’t overshare. 

LinkedIn groups also give you the opportunity to contact people you might not have mutual connections with. You can message other group members without being connected, which can be extremely beneficial for growing your network. 

Connect with other home inspectors, realtors, brokes, investors, and more! Take advantage of the depth of the industry. The bigger your network, the more opportunities for leads and referrals.

4. Stay Engaged with Email Marketing

Every business owner should take advantage of email marketing. To get started, offer a product, such as a free eBook or personalized report, in exchange for that person’s email address. Once you have an audience to target through email marketing, you can then develop a relationship with them through drip campaigns.

Your email campaigns could promote any special offers you may have, seasonal messages such as home-care tips, or appointment reminders.

5. Optimize your Website for SEO

If you’re at all involved with digital marketing, you’ve most likely heard the term SEO, or, Search Engine Optimization. However, knowing what SEO is and how to execute that knowledge are two entirely different things. 

Simply put, SEO determines where your website will fall on a search engine page, such as Google. The higher your ranking, the more traffic your site will receive. Including keywords on your webpage can improve your ranking and increase your chances of getting noticed.

SEO is a pretty convoluted concept, and good SEO takes consistent effort overtime. Dedicate the time that would be spent on office visits, or other marketing methods that are currently unavailable, to learn the ins and outs of SEO. Your business will thank you! 

The marketing strategies mentioned above are just a starting point. When it comes to online marketing, the possibilities are endless. Use this time to focus on your digital marketing strategy and to learn something new! Get creative, and find a strategy that works for your unique home inspection business!